Haul On Your Terms : U-Haul Advertising Campaign
For this project, students were tasked with taking a nationally recognized brand with very specific and established branding and creating an illustrated ad campaign for it. For this project, I chose the business U-Haul. To do something bold and different from the brand’s usual advertisements, I decided to take the flora and fauna illustrations that live on each unique U-Haul truck and have them travel all over the nation.
Simple, clean, and bold U-Haul trucks take their journey through the country from magazine spreads to billboards in the Big Apple.
3 magazine advertisements for print
